With Mel Gibson, Lindsay Lohan, the error messages that led to their mistakes, not many, and take the famous invisible - even the smallest, insignificant.
The publicity of celebrity, one of the most difficult part is new to create an image of the world to know believe. constant public scrutiny, asked the media not to sell hundreds lawsuit to stop, make it difficult to apply directly to this medium. LatestNews of Lindsay Lohan, Mel Gibson, Tiger Woods and brightness of other stars, is suspected normal "human differences between the celebrity and one."
Lindsay Lohan
After working with companies and celebrities, I realize that the media often determines the angle of a story, really listen to the facts. , In this century, criticism of the most important of the book are - - The "bias" Bernard Goldberg, former CBS producer, said, lies in the media is not really a lie, "which... You lie detector to believe sincere, as they say. All this "the biggest problem. Just last week in the UK, Angelina Jolie and Brad Pitt unprecedented decision, has a privacy case, won gossip outlets, the report is about the divorce." Compensation S is made of paper and the proportion of foreigners available torque. And all offer documents for the drama, and in fact, false or exaggerated. I believe that writing a series of headlinesTiger Woods, but do not really know other than that he cheated on his wife?
That the media only have to deal with a huge public interest and human charm. Celebrity representatives often do not respond quickly enough to the devastating news - that the lack of response or failure to resolve the problem, often can shape history. By contrast, a company name, brand or product brand "celebrity" is alone. If something goes wrong you can not blame the cognitive line,"Industry Trends" or natural forces, such as BP tries to do so. Instead, his fame is the only one who can break or repair their "brand."
In today's world of new media, information overload. Contributed to the online market, the presumed source of the story revolves around a. Media and its stakeholders - journalists, producers and editors - The competition is hard to find their own concerns, opinions, and push the change. "This fight makes it more difficultExplosion-proof check every story, the cycle of 24 hours "news" cycle, and anything can happen at any time. Unfortunately, this is also a couple of people to harass all the way out to promote their own goals and interests of shareholders. You can deal with the Internet, download content are the readers to load, but in exchange visits so that readers value and commitment to quality. It's a rumor, adjusted New York Times and Apple as a model.
IGibson commented extensively in the media about Tiger Woods, Rohan and I think the United States in today's program, strategic planning and public relations, all these figures to some extent, the return and repair their image. They are human and continue with their lives.
Recently we saw the Reverend Ted Haggard, who was forced to resign almost four years ago, when political power of the president of the National Association of Evangelicals and to give back to allDue to the large church he founded after the realization that he bought methamphetamine and sexual intercourse with a male prostitute. tortured as a letter to Haggard and said it was "a liar and a liar", a time fought against hope that he described as "ugly and dark." Now, in return, positive spiritual and Haggard said he is back to making your birth. "Tiger Woods is golf. Michael Vick to play football. Haggard needsLead a church. "
Celebrities are also human beings, not guinea pigs. Mistakes are made, as human beings, but their images are more difficult to handle. They have a "brand personality" to take into account often.
Celebrities have a logic description: "This is the best I have, and I left my job." Some can be restored with the error of the media, while others will not stand. Celebrities and red blood cells. They have a wide range of personal and public awarenessWhat they are - good or bad. In close cooperation with the United States in some of the most famous, I will not leave my children the man who can dunk a ball to pray is the best golf course, won the Academy Award, look around people you know, not television or a movie person.
Celebrity PR challenge
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